In a strategic push to position Uganda as a leading travel destination for French and Spanish-speaking tourists, the Ministry of Foreign Affairs, in collaboration with the Uganda Tourism Board (UTB) and Uganda’s Embassy in France, has launched a high-profile familiarisation trip for top media influencers from France and Spain.
Running from March 9 to 15, the initiative will offer influencers firsthand experiences of Uganda’s rich natural and cultural attractions, enhancing the country’s visibility in these key European markets.
Speaking at a press briefing held at the Ministry of Foreign Affairs in Kampala, Uganda’s Ambassador to France, Doreen Ruth Amule, underscored the significance of the initiative.
“Uganda, The Pearl of Africa, is brimming with natural beauty, diverse wildlife, and rich culture. This collaboration with French and Spanish influencers will allow us to share these experiences with the world, helping to expand Uganda’s recognition as a must-visit destination,” she said.
The delegation includes renowned influencers such as Ertan Anadol (Team Lead), Henry Mallaury, India Romeuf, Lucas Cyril Samuel, Jolivet Kilian Nicolas, and Labesse Lola Marie Suzanne.
Others are Radet Jonathan George’s Adrien, Nanche Augustin Claudius Daniel, Caballero Navarrete Sara, and Guillen Brinceno Juan Carlos.
Representing TANKE, a Paris-based creative influencer marketing agency, they will leverage their extensive reach on social media, blogs, and video platforms to showcase Uganda’s diverse attractions.
TANKE has a proven track record of executing high-impact influencer marketing campaigns globally, using engaging storytelling to captivate audiences.
The agency’s involvement is expected to significantly boost Uganda’s profile among potential travelers in French and Spanish-speaking regions.
The itinerary features Uganda’s most iconic sites, including Bwindi Impenetrable Forest for gorilla trekking, Queen Elizabeth National Park for wildlife safaris, and the Nile River for adventure experiences.
The influencers will also explore Uganda’s cultural heritage through interactions with local communities and authentic Ugandan cuisine.
Their digital storytelling will highlight Uganda’s tourism diversity, reinforcing its appeal as an exciting and unique destination.
Margaret Kafeero, Head of Public Diplomacy at the Ministry of Foreign Affairs, emphasized the broader impact of the visit.
“These influencers will play a crucial role in enhancing Uganda’s image on the global stage,” Ms Kafeero said.
“Their engagement will bridge the gap in tourism promotion within the French and Spanish-speaking markets, ultimately attracting more visitors and strengthening Uganda’s presence in international tourism.”
She also noted that the initiative could inspire further creative collaborations within Uganda, particularly among young content creators.
Lilly Ajarova, CEO of UTB, echoed similar sentiments in a statement delivered by Arthur Lwamafa, Acting Marketing Manager.
“We are thrilled to host these skilled media influencers in Uganda. Their presence will not only enhance Uganda’s visibility but also position us as a premier travel destination in the French and Spanish-speaking markets,” Ajarova said.
“This collaboration highlights our commitment to broadening Uganda’s global presence and showcasing its unique beauty to a wider audience.”
Permanent Secretary of the Ministry of Foreign Affairs, Bagiire Vincent Waiswa, highlighted Uganda’s vast tourism potential.
“From our favorable climate to our diverse cultures and the warmth of our people, Uganda is ready to welcome the world. This familiarization trip is a critical step in showcasing Uganda’s incredible tourism potential, particularly in the French and Spanish-speaking markets,” he noted.
This initiative is a key component of Uganda’s broader tourism strategy aimed at expanding its global reach and attracting more international visitors.
Through the immersive experiences and digital narratives shared by these influencers, Uganda is set to strengthen its reputation as a world-class travel destination.
